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Sales can be
easy when you have clear message that appeals to a lot of
prospects. Unfortunately, sales reps are often left to fend for
themselves when it comes to figuring out what to say about a
product. They get a brochure and a product manual and then we
wonder why they get gun-shy in front of a prospect.
MarketPlan
can improve your sales results by creating sales training and sales job
aids that translate product technical specifications into a
focused set of customer solution and benefit messages. If
needed, we can also help you reps master the required qualification,
presentation, objection-handling and closing skills. We help
ensure your sales reps are confident and competent on Day One.
When
MarketPlan provided this service to a large software company, it
was able to triple the company's number of sales reps who were
competent with the product business benefits. Using
focused "how to sell this" training and materials, we helped
them improve
sales and allowed them to successfully take the product into new
distribution channels.
We also help with execution of related marketing communication elements
such as collateral, public relations, promotions, development
and execution of investor presentations, press and analyst
briefings, sales training and more. |
