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Moving a new product from your factory floor
to marketplace success can be a tough challenge. It requires
careful planning and coordination among key elements of your team -
sales, channels, marketing, development, training, support,
administration and more.
MarketPlan can help ensure the success of
your new product launch. We'll help you develop and execute proven
product launch processes that help you hit launch dates, build demand,
increase ROI, and facilitate your management control. We'll also
help you avoid last- minute "fire drills" and other product launch
disasters.
A MarketPlan client faced a tough product launch
challenge. For them, we created a structured, measurable and repeatable
product launch process that aligned technical, marketing, training and
sales efforts. Our services included development of product launch plan,
product beta testing, patent and trademark application, the initiation
of sales training programs and more. In just six months, the client was
able to meet their product launch date and effectively sell product
from Day One.
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