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Understanding your edge
relative to rivals is essential, but it’s tough to get valid competitive
intelligence. Sales reps may be too shell-shocked or over-confident to
be reliable. Competitive marketing hype may be just that – hype.
Partners and customers may skew their feedback so they can get a better
price. In the end, you may feel like you’re flying blind.
MarketPlan provides unbiased and candid competitive
intelligence.
We'll help you
clear away the smoke and accurately map your strengths, weaknesses,
threats and
potential opportunities. We'll also highlight unique, "must-have"
features that will give your product a competitive edge.
MarketPlan helped a technology provider client validate its competitive strengths and weaknesses. We
interviewed and assessed competitors, performed price/feature
comparisons and tested the value of their differentiating features with
potential prospects. Using our data, the client was able to postpone non-essential
feature development and focus on features and pricing tactics that
provided superior competitive value. This helped them to
quickly deliver an effective product to their market. |
