"We believe that the boat is unsinkable." - Philip Franklin, Vice-President of White Star Line, in reference to the Titanic.

The world is full of new product ideas that looked great on paper, but failed because they couldn't find enough paying customers or hit other obstacles.  Sometimes a product solves a "bleeding edge' solution the market isn't ready for.  Other times, a technically superior product can fail because it's proprietary, has an image problem or lacks the features required by the target market.

MarketPlan research helps you validate and measure the need, requirements and market opportunity for your new idea - before you commit your full resources.  We help you figure out who needs it, how they'll use it, when they need it and how much they will pay for it.  As a result, you'll have the information needed to successfully launch your product with the right features, target markets and compelling customer value stories.  

MarketPlan helped a client tune its product prototype based on customer feedback.  Through research, focus groups and beta testing, we helped them uncover several hidden solution opportunities and obstacles in the design.  We helped them use this information to create new value stories and also feature revisions that made the product much more appealing to the target buyer.  As a result, the product made a great market impression and the client saved the cost they would have incurred from correcting problems in the field. 

about the benefits of MarketPlan marketing services:

Business case development and ROI analysis

Product requirements research

Product concept testing

Competitive intelligence research

Sales win / loss research

Customer satisfaction surveys