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It’s easy to sell water
to a thirsty man, but sometimes figuring out exactly what the customer
needs is a tough challenge. Often even they aren’t sure what they
want, or they may get hung up on a minor feature that really isn't that
important to them. Sales, technical staff and loud “squeaky wheel” customers will expound
on what’s important to them, but you may come out of these sessions
feeling more confused than ever.
MarketPlan can help.
We’ll listen to a broad spectrum of customers, look at relevant trends and give you a cohesive
and unbiased “big picture” perspective on the problems, issues and
requirements that drive their buying decision. We'll help you
prioritize features on a range of relevant dimensions - customer value,
development practicality, sales sizzle, revenue potential and more.
We'll help you develop a clear sense of the "must-haves" versus the
"nice-to-haves". We can help you
integrate internal perspectives and customer input, filter the noise,
and rally your team in a common direction.
Using surveys and
focus groups, MarketPlan helped a client determine the specific product
features customers required in a new solution. We helped them
jettison non-essential elements and created a compact and stable product
specification that saved development time, reduced their costs and ensured customer
satisfaction. |
