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The world is full of
new product ideas that looked great on paper, but failed because they
couldn't find enough paying customers. Sometimes a product solves
a "bleeding
edge' solution the market isn't ready for. Other times, a
technically superior product can fail because it's proprietary, has an
image problem or lacks the needed partner / channel support. Or,
it may simply be impractical to support the true cost of launching the
product. Deciding who to pursue and what problems to solve
is one of the most critical marketing strategy decisions.
MarketPlan research
will help you pick the most viable and attractive target markets for
your solutions. We'll validate and measure
the need and market opportunity for your product and tell you who needs it, when they need it and how
much they will pay for it. We'll also help you evaluate the ROI
for pursuing the target and profile your competitive position once you
attain in. The resulting business case information
will help you make informed strategy decisions that build market share
and improve your ROI.
MarketPlan helped a
publicly traded technology company assess and segment its market prior
to making a multi-million dollar development commitment. Through research and interviews, we helped the company gain
confidence that there was a need for their product, customers they could
reach and customers who would buy. The
client was able to secure investment and the resulting product delivered
competitive and ROI success.
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