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Sometimes the best way to build a great product is to not build it at
all. Sometimes, the best return on investment comes from
leveraging a product someone else has already built and making it work
for your application. Other times, you idea is so unique that the
only way to get it done is to build it all yourself. Unfortunately, it can be hard to determine
which path will produce the greatest results and returns for the
application.
MarketPlan can help you objectively assess
the pros and cons of your build-or-buy alternatives. We'll help
you weigh the impact on time-to-market, margins, quality control and
other relevant variables. We provide measurable ROI
comparisons that help you select the right solution for your needs.
If a "build" decision is optimal, we'll provide you with the support
needed to secure the needed funding and approvals. If the facts support
a partnering strategy, we'll help you assess potential vendors and can
even help you negotiate favorable agreements.
MarketPlan helped a
client assess the market potential for several “build or buy” product
options. We conducted a complete cost/benefit analysis for each option
and
uncovered several unanticipated costs and opportunities. We
forecasted cash flows and created an ROI forecast for each option. This gave the client a reliable
foundation to form their strategy. The resulting plan paved the way to a
faster solution release and helped save a million dollars of redundant
development effort.
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