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If you build a better
mousetrap, the world will beat a path to your door. Unfortunately, they
may come just to see how they can copy it. Sometimes we become so
preoccupied with making, marketing and selling products and services
that we neglect the value and originality of the underlying ideas.
If you see something every day, you may not realize how truly unique it
is. MarketPlan
can help you identify your intellectual assets and protect them.
Our clients have found our ability to uncover hidden value in their
solutions is an essential bridge between their engineering and legal
teams. We’ll
help you leverage patents, trademarks and other assets to protect your ideas, build
your brand, increase competitive advantages, and boost ROI.
MarketPlan helped a client obtain patent protection for their product
and build an intellectual property portfolio that offered marketing
advantages and revenue opportunities. Working closely with developers
and legal counsel, we helped identify and frame their unique ideas into
patent applications and helped them leverage these as key corporate
assets. We also helped them build competitive marketing value
around the patented concepts with trademarks and related tools. |
