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Evaluating product concepts,
screening out the duds and delivering on-time, profitable
products doesn't have to be a dice roll. Predictable success
can be easy when you have repeatable processes and measurements
to guide and synchronize the team.
MarketPlan's
product marketing processes can help you develop adaptable,
reusable and cohesive roadmaps for success. These
will help you effectively screen and advance
new ideas, align the efforts of development, marketing, sales
and other business units and minimize the risk of product or
marketing disasters. We'll work closely with your team to
make sure they have the best tools at hand.
A MarketPlan client had acquired
several companies, each of which had its own
ways of
launching products
across several diverse business units.
MarketPlan helped them develop a cohesive structure that helped
them manage the overall product lifecycle, including concept
development, approval, specifications, responsibilities and
more. By standardizing
product marketing and product launch process we were able to
ensure that each team operated with a consistent set of
objectives and deliverables. This simplified project evaluation
and management and provided a clear understanding of where each
product was in the pipeline and when it would be ready for
launch. Our client was able to hit target launch dates
consistently, provide uniform sales support, customer
satisfaction, reduce costs and spike revenues.
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