|
The most profitable products leverage pricing strategies to build
competitive advantage, communicate product value and generate more
revenue. That said, the cheapest price doesn't always win.
Why don't people hire the cheapest brain surgeon they can find?
Why do people get home mortgages when paying cash would be cheaper?
The reason is the customer often receives essential value from non-price
elements such as quality, convenience or safety. The key to effective
pricing is to maximize perceived solution value and price accordingly. MarketPlan
can help you develop creative and flexible pricing strategies that
maximize your revenues and competitive advantage. We'll help you
package and position your product elements to have the greatest appeal
to your target buyer. We'll also help you increase profits and
build up your war chest.
MarketPlan helped a client use pricing to
build a marketable advantage. After reviewing rival products and
gathering customer input, we found a weakness in competitive price
structures. By exploiting this, our client was able to build a
strong value-based sales message. Due to the way it was
structured, it was unattractive for competitors to simply cut their
price to match. The client was able to build revenue and
tilted the playing field in their favor. |
